General Text Guidelines
Often designers want exact control of fonts and presentation for their Web pages, so they use exact point sizes and font typefaces. Unfortunately, they have little control over how their pages appear. Users can change the default font size of their pages, as well as almost all other presentation options. Often, users will increase the default font size of their browsers. Designers should use relative font sizes, such as 100%, when controlling presentation.
For specific text rules please refer to the BYU-Hawaii Style Guide.
Emphasis Guidelines
Do not underline text for emphasis; use bold (<strong>) or italic (<em>) text instead. For Web users, underlined text--and particularly colored underlined text signifies a link.
When using bold or italics for emphasis, do not overemphasize. As the saying goes, "all bold is no bold." And, since italicized text is harder to read than regular text, use italics sparingly, and for no more than a few lines of text.
Link Guidelines
For links in text, use the browser default colors or an intuitive color structure. For example, unvisited links should be darker in color than visited links. Make sure text links are underlined so the user knows they are links. For graphic links, construct navigation so links are obvious. Be consistent with text throughout your site. External links (those outside the byuh.edu domain) should be opened in a separate window.
Text Color Guidelines
For text use dark colors on a light background for maximum contrast and readability.Black text is recommended for greatest readability. Always use black text (hex color #000000) for any text longer than a couple of lines.
If you are using color in text for emphasis, provide additional means of emphasis as well, for those who are colorblind. Any colors you use should also be clear, contrasting, and readable. If you wish to use color in text, stick to the Web color palette (256 colors) and use colors that will work within the official BYU-Hawaii color palette.
Avoid using multiple text colors. Text colors should be used sparingly for selective highlights, not as a way to add decoration or color to a page.
University Name Guidelines
When writing the university name, always make sure to represent it in a consistent manner to the world. For more information, please refer to the BYU-Hawaii Style Guide.
The three appropriate uses of the names are as follows:
Guideline 1
Brigham Young University Hawaii--To be used when first referring to the university name in any official communication piece, and whenever possible in subsequent references.
Guideline 2
BYU-Hawaii (with en-dash, not m-dash or hyphen)--Appropriate in official communication when the complete official name has already been shown and there are subsequent multiple references.
Guidline 3
BYUH (with no hyphens, en-dash, m-dash)--To be used sparingly, never in official communication and only when communication is exclusive to on-campus or local community use.
